Shea oil has been a household and ceremonial staple across West African communities for centuries: families use it for skin care, wound soothing, hair conditioning, and even cooking. That lived, intergenerational knowledge speaks to its broad safety, versatility, and nutritional profile. In modern organic and clean-beauty formulations we use shea oil because it supplies a concentrated blend of nourishing fatty acids (oleic, stearic, linoleic), natural vitamins A and E, and minor phytosterols that support barrier repair and long-term skin resilience. Choosing ethically sourced shea ties product efficacy to social impact: by purchasing shea that’s traceable and responsibly supplied, brands support local economies and the female harvesters whose traditional knowledge preserves both the trees and the technique.
Ingredient Glossary
Butyrospermum Parkii (Shea) Oil
Shea oil is a pale yellow to light amber oil with a faint nutty smell. It is smooth and slightly thick but spreads easily and melts into the skin. It feels moisturizing without leaving a heavy, oily residue for most skin types and absorbs slower than light oils like jojoba. It has a stable, non-volatile texture and a neutral tactile profile suitable for creams, balms, and hair products
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Why We Use It
Calophyllum Inophyllum (Tamanu) Oil
Tamanu oil is a deep green to olive-brown oil with a fairly thick, slightly viscous texture. Its aroma is nutty and wood-like rather than floral or fresh. On application it spreads more slowly than lightweight oils, giving a noticeable protective film which afterwards absorbs into skin leaving a soft, slightly weighty (not sticky) finish.
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Why We Use It
Traditional communities have used tamanu oil for generations to support skin healing after cuts, insect bites, sun exposure, burns. Basically for regenerating skin. Modern clean-beauty formulations adopt it because of its combination of fatty acids, antioxidant activity, antimicrobial and anti-inflammatory compounds (such as calophyllolide and inophyllums) which make it particularly suited for skin recovery and renewal rather than just basic hydration.
Carthamus Tinctorius (Safflower) Seed Oil
Safflower seed oil is a light-yellow to pale gold oil with almost no smell. It feels thin to medium in viscosity, spreads easily, and absorbs quickly into skin without leaving a heavy residue. High-linoleic safflower oil in particular gives a non-greasy, soft finish and works well under serums and moisturizers.
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Why We Use It
Safflower seed oil is used because its high linoleic acid content helps restore the skin’s lipid balance, which is especially useful for skin types that become clogged by heavier oleic oils. Locally produced, cold-pressed safflower ties into small-scale Ghanaian processing methods where seeds are pressed with simple equipment and value is retained in the community. Using Ghana-sourced safflower lets brands talk about barrier support and regional farming practices, linking product performance to local agriculture and rural income generation. The oil’s neutral scent and light texture also make it formulation-friendly across cleansers, serums, and lotions.
Glycyrrhiza Glabra (Licorice) Root Extract
Licorice root extract is a dark-brown to reddish powdered or liquid extract derived from the root of the licorice plant. It has a mildly sweet, earthy smell and a slightly viscous texture when in liquid form. On the skin it feels lightweight, absorbs quickly and leaves a calm finish without a heavy film.
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This multi-use, fruit infused oil deeply hydrates and melts into massage—de...
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Why We Use It
Licorice root extract is used because it combines strong anti-inflammatory and antioxidant compounds (such as glabridin, liquiritin and licochalcone A) that help calm irritation and visibly even skin tone. By sourcing from South Africa growers, the ingredient links to local cultivation in well-drained soils and supports regional agriculture. In clean beauty it fits a “multi-benefit plant extract” story: effective skin results plus support of sustainable local farming and value-added processing.
Moringa Oleifera Seed Oil
Moringa seed oil is a light golden to pale amber oil with a very mild, neutral scent. The texture is medium viscosity: it spreads easily but gives a slightly fuller feel compared to ultralight carrier oils. On skin it absorbs reasonably fast, leaving a soft, non‑slick finish and a faint silky sheen that indicates nourishment without heaviness.
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Fruitful Skin Softening Daily Massage Oil
This multi-use, fruit infused oil deeply hydrates and melts into massage—de...
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Why We Use It
Moringa seed oil is used because its profile is rich in nourishing fatty acids, antioxidants and vitamins, which supports skin renewal and resilience rather than just surface hydration. In Ghana the moringa tree is valued by smallholder farmers for both nutrition (leaves) and seed oil income, linking its use to community well‑being and sustainable agriculture. In modern clean beauty it allows a brand to offer a functional oil that carries a story of ethical sourcing, farmer empowerment and low‑impact farming. It appeals to consumers who want more than basic hydration, they want ingredients that deliver renewal, support barrier health and connect to the region where they are grown.
Rosa Canina (Rosehip) Seed Oil
Rose hip seed oil is a bronze‑to‑deep golden oil with a faint earthy‑nut scent and a slightly oily texture that feels medium light. It spreads easily, absorbs reasonably well but leaves a little sheen on the skin rather than a matte finish. The feel is more “rich but manageable” rather than ultra‑dry, making it suitable for evening skin care rather than super‑light daytime.
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Why We Use It
Rose hip seed oil is used because it supports skin renewal and regeneration rather than just basic hydration. Local processing in South Africa enables wild or semi‑wild rosehip seeds to be cold‑pressed in country, anchoring value in local farming/processing. In modern clean‑beauty this ingredient appeals because it offers active fatty acids and phyto‑nutrients linked to skin repair, and its sourcing shows commitment to local agriculture and ethical extraction rather than large‑industrial import.
Simmondsia Chinensis (Jojoba) Seed Oil
Jojoba seed oil is a clear to pale golden liquid with a very faint nutty aroma. It has a thin, silky texture that spreads easily across skin and hair, and absorbs relatively quickly without leaving a heavy residue. Because it behaves more like a light fluid wax than a traditional thick oil, it feels clean and non‑sticky, leaving skin soft, smooth and slightly satin‑like.
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This multi-use, fruit infused oil deeply hydrates and melts into massage—de...
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Why We Use It
Jojoba seed oil is used because its chemical composition closely matches human skin sebum, making it highly compatible and effective for both skin and hair care. Locally in South Africa small farms and processor‑communities cultivate jojoba in arid lands, using low‑input methods and linking farming with social enterprises. In modern clean beauty this ingredient offers a blend of performance (absorption, non‑comedogenic, resilience) and story (regional cultivation, ethical sourcing, sustainable crop) which appeals to consumers who care about both efficacy and impact.
Squalane
Squalane is a clear to very pale golden lightweight oil‑like liquid with virtually no scent. It has low viscosity, spreads easily across skin, and absorbs quickly into the surface lipids without leaving a heavy film. The feel is smooth, non‑sticky, and leaves skin with a soft satin finish rather than a thick oily look.
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Fruitful Skin Softening Daily Massage Oil
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Why We Use It
Squalane is used because it mimics a lipid component naturally found in human skin (squalene) and therefore integrates well into the skin’s barrier, supporting hydration and reducing water loss. Many African‑regional processing initiatives in South Africa use plant‑based squalane derived from renewable crops, aligning with clean‑beauty values of sustainability and ethical sourcing. For brands, using squalane tied to regional agriculture offers a performance benefit (lightweight hydration, barrier support) and a sourcing story (regional crop, responsible production) that speaks to both efficacy and impact.
Tocopherol (Vitamin E)
Vitamin E is a clear to pale yellow oil that is slightly viscous but very light. It has almost no odor and blends easily into skin or hair products. Its feel is smooth, slightly tacky at higher concentrations, and it leaves skin soft, hydrated, and protected against moisture loss without greasiness.
Globally sourced (most commonly from plant oils like sunflower, wheat germ, or soy;
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Fruitful Skin Softening Daily Massage Oil
This multi-use, fruit infused oil deeply hydrates and melts into massage—de...
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Why We Use It
Vitamin E is a potent lipid‑soluble antioxidant that protects skin cells from oxidative damage and strengthens the skin barrier. It is used globally for its scientifically proven effects on reducing free radical damage and supporting overall skin health. For clean‑beauty, plant-derived Vitamin E from sunflower or wheat germ offers a sustainable story because it is renewable, biodegradable, and can be traced to farms that practice responsible agriculture.
Vaccinium Corymbosum (Blueberry) Seed Oil
Blueberry seed oil is a pale gold to clear oil with almost no discernible scent. It has a lightweight texture that spreads easily across the skin and absorbs quickly, leaving a smooth, soft finish without a heavy film. Its feel is more delicate than heavier seed oils, making it comfortable for both face and body applications.
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Fruitful Skin Softening Daily Massage Oil
This multi-use, fruit infused oil deeply hydrates and melts into massage—de...
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Why We Use It
Blueberry seed oil offers a high concentration of essential fatty acids (notably linoleic and alpha‑linolenic acids) and antioxidants (tocopherols, phytosterols, anthocyanins) which support skin barrier repair, hydration, and protection from environmental stressors. The connection to South Africa’s growing blueberry industry allows a brand story of regional agriculture, novel processing, and supporting local‑scale farms rather than just importing generic oil. For a clean‑beauty context this means offering a premium oil with a dual benefit: performance plus sourcing integrity.
Vitis Vinifera (Grape) Seed Oil
Grape seed oil is a light gold to pale yellow oil with minimal scent. The texture is medium light: it spreads easily and absorbs moderately, leaving skin feeling soft and smooth without slick heaviness. It has a clean finish, typically used for skin or hair when you want a lightweight carrier or support oil rather than heavy occlusion
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Fruitful Skin Softening Daily Massage Oil
This multi-use, fruit infused oil deeply hydrates and melts into massage—de...
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Why We Use It
Grape seed oil is used because it contains a high proportion of linoleic acid (an essential fatty acid) and antioxidants such as vitamin E and phytosterols, which help support the integrity of the skin barrier, improve skin texture, and provide lightweight hydration without heavy occlusion. In South Africa the grape‑growing industry produces large volumes of seed as a by‑product of wine and table grape production; extracting oil from these seeds adds value locally, reducing waste and supporting regional agriculture. For modern clean‑beauty brands this allows you to offer an oil that is both functional and ethically sourced with a regional story of up‑cycling agricultural by‑products.
